About

Our team of 60+ senior engineers are hand-picked with vast experience in sports betting, fintech and VR industries.

Headquartered in Dallas, Texas with our technology hub based in Belgrade, Serbia, SB22 is the first fully immersive betting and transactional platform that does not rely on any legacy technology. Fully modular and scalable, Fi22 turnkey platform is GLI-33 and GLI-20 certified and deployed in regulated US jurisdictions.

Starting out in 2021 as a small unit with a big passion, vision, experience and know-how, we quickly grew in size to a team of more than 50 developers and technology experts. However, we made sure this rapid growth was done in an organic fashion, handpicking only the best and the brightest, and then giving them creative freedom to do what they excel in doing.

Our work process is lean by design, with a special balance of Agile and Just-In-Time, which results in our patent-pending SB22 work methodology.

We are ready for kickoff whenever you are.

As a newcomer to the market, our goal is to be a disruptive force in the sports entertainment industry. We do this by avoiding the trappings of legacy systems, allowing us to integrate the latest and greatest technology solutions at development time - in essence, building the software foundations to target the hardware solutions on the horizon.

Research & Development

From the outset, it was clear that our vision exceed the limits of hardware technologies of today. At the same time, who would want to build yet another app that simply replicates currently available functionalities, no matter how superior the execution? That is why our first priority is on market-responsive R&D, driven by a dedicated New Technologies research team, whose main goal is to swiftly introduce fresh ideas that align with our business goals. Once a Proof of Concept is established, the development team takes the baton and seamlessly executes the implementation in a laser-focused fashion.

Product Design

Our system is modular by nature, both in terms of microservices-driven software and scalable hardware architecture. This provides each of our customers with a configuration tailored to their needs, where they are able to select modules "a la carte" to match their target audience and end-user base. For example, a media house may opt for our entertainment, product placement, and retail options, while a sportsbook could add sports wagering, in-play contests and NFT commerce as their preferred modules.

Cutting Edge Technologies

In today's market, standing still means falling behind. But most of the technology buzzwords are either meaningless or fads. We are only focused on the technology that is central to our core product vision. We carefully select the technologies that will add value and will complement our platform. We then ensure that, once they are mature and proven, our system can integrate them, by simply enabling the relevant modules as if flipping a switch.