SB22 launches Focus mode - replacing traditional UI for sports betting
Come and see it in action this week at the SBC Summit North America, Booth A450
SB22 Proudly Announces Partnership with Scrimmage, to Revolutionize Sports Betting
We're announcing our latest collaboration and a strategic partnership, inking a deal with Scrimmage, a cutting-edge loyalty software platform. The partnership will enable SB22 to leverage Scrimmage's technology to offer its customers a more immersive and engaging sports betting experience
SB22 Enters Industry First, Biometrics Partnership With Fincore
We're announcing our partnership with Fincore, one of the leading gaming software specialists, to integrate their powerful facial recognition solution into our sports betting platform to help solve challenges around anonymity in retail
SB22 Launches Bet Leroy's, Free-to-Play Sports Wagering App
Get ready to dive into the thrill of live betting, track your favorite teams and score big wins with our brand-new, exciting app!
Former Dallas Mavericks Exec George Killebrew Joins SB22 As Senior Advisor
SB22 announced today that longtime sports and marketing executive George Killebrew has joined SB22 as Senior Advisor and will help guide the expansion of the company's business across its target markets
SB22 Shines Bright at the G2E 2023 in Las Vegas With an Impressive Booth
We introduced standalone retail kiosk K22 with Lucky22™ button, the next-generation VR solution, and a major step forward—first-in-the-industry app designed for Apple TV
SB22 Announces Strategic Partnership with BetLeroy's
We are excited to present a partnership that will launch an innovative sports engagement mobile application that features leaderboards, a wide range of betting options, together with our Apple Watch app
SB22 Goes Turnkey with ExeFeed
We are pleased to announce our newest collaboration with ExeFeed, a renowned provider of sports betting solutions
We're Partnering Up with SharpLink
The agreement calls for the full integration of SharpLink's proprietary C4 BetSense, an AI-powered audience acquisition technology, with SB22's GLI-33 Certified Fi22 sports betting platform
SB22 Announces Partnership with WagerWire
With WagerWire, SB22’s customers will have the option to have bets be tradeable inside their own applications via an in-sportsbook marketplace
SB22 Partners with ProhiBet
We're thrilled to announce a partnership with U.S. Integrity for sports wagering monitoring and regulatory compliance software
SB22 Announces AW22, First-in-Industry, Apple Watch Wagering App
There is a world of posibilites on your wrist
SB22 Announces ALL.ART Partnership
We're redefining the future of NFT-driven sports entertainment
SB22 Announces Partnership with PICO
The strategic partnership will revolutionize VR sports entertainment experiences, allowing customers to interact with products and services in new unique ways
SB22 is linking with nVenue to create “immersive” betting experience
We aim to create a powerful synergy of technology and expertise, the collaboration will see nVenue offer SB22 its microbetting engine to plug into our sportsbook platform
SB22 Wins the Rising Star in Sports Betting award at this year’s SBC
This was our year to shine at a prestigious iGaming and sport betting SBC Summit North America event, and we took home a major industry award!
SB22 Launches Another Industry First — Retail Wagering Platform and Kiosk
We’re proud to announce the market launch of our transformative K22 kiosk and retail sports betting solution
SB22 Attends Annual GLI Regulators Roundtable
SB22 is proud to have been invited to take part in this year's major industry gathering, alongside Amazon, Kinectify, and other industry leaders and peers.
SB22 Launches Ai22 Promotional Engine, Latest in Disruptive Suite of Products
We are proud to announce the latest exciting addition to our innovative product portfolio—the Ai22 Promotions Engine
SB22 Announces New Partnership with ZingSports
ZingSports is a major player in the Puerto Rico sports betting arena, with a huge potential as a future operator. Among the services that SB22 will provide are free-to-play, and real-money wagering
SB22 Brings on Keith Wall as Strategic Advisor
We are proud to announce that we brought on Keith Wall as a strategic advisor to support the company’s continued expansion
SB22 Partners Up with Xtremepush for a Hyper-Personalised, Omnichannel Marketing Experience
Our modular, scalable platform is joined by Xtremepush, the leading customer-engagement solution provider
SB22 Launches Parlay Texas, Premier Free-to-Play App
The future of sports betting excitement is here, and it's free to play.
SB22 Super Bowl LVII Watch Party
Belgrade is eight time zones away from Arizona, but we held a great Super Bowl party with food, and drinks, and live music!
SB22 Teams Up with Resonance Media to Create VR Entertainment Experiences
This partnership will expand SB22’s reach into the Japanese entertainment market
SB22 Workspace Building — an Ideal Mix of Modern and Historical
The building we work in just got won a prestigious architecture design award
VR22 Is a Mind-Blowing Sports Viewing Experience
An industry journalist's review of our VR22 platform
SB22 Continues to Revolutionize Sports Betting With Launch of K22
We're announcing the first true self-service retail technology betting machine
Best Startup London: SB22 launches K22, a Fully Automated Next-Generation Retail Betting Solution
Operators of all sizes will be offered a highly cost effective and competitive retail sportsbook
SB22 Team Grows on Wings of First Successes
SB22 has developed a strong company culture centered around innovation
SB22 Announces Partnership with Bay City Ventures
Offering Free to Play Engagement Solutions in Japan
Socure to Provide Advanced KYC and Fraud Solutions to Betting Platform SB22
Digital identity verification platform Socure has agreed to provide their advanced Identity and Fraud compliance technology to SB22
DruvStar and SB22 Announce New Strategic Partnership
The strategic partnership is aimed at meeting the cybersecurity threats impacting the sports betting industry
SB22 Successfully Achieves GLI-33 Certification in Record Time
SB22 announced the certification of the Fi22Sportsbook Platform by Gaming Laboratories International (GLI®)
SB22 Announces VR22
We're Announcing Our Virtual Reality Betting Platform — VR22
SB22 Launches Apple Watch Wagering App AW22
We are excited to announce that we are the first to launch an Apple Watch wagering app
PropSwap Partners with SB22 to Offer Sportsbook Integration
The agreement will allow SB22 operator partners to offer their customers a seamless integration with the PropSwap marketplace
Spotlight on... Pavle M.
VP of Technology
GLI Case Study: SB22
A Clear Vision — Develop A Modern Online Gaming And Sports Betting Platform Using the Best Technologies Available
SBC: SB22 Shuns Legacy Tech
SB22 Leadership team had a short talk with SBC Americas about our future-proof platform
Vik Shrestha — The Advantage of Authenticity
Global Gaming Business Magazine profiles our Chief Commercial Officer
SB22 First Birthday Party
Have a look at our 1-year anniversary gathering
SB22 Partners with Optimove
The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning
Spotlight on... Mladen S.
Senior Backend Developer
Women in Tech
Meet our sophisticated driving force
Pours and Twists of a Summer Friday Cocktail Party
We work hard, and then we party with a lot of smiles
SBC Summit / North America
We have participated in the largest North America sports betting trade show.
Out of Office, Out of Town
Our fieldtrip to country club Zdravkovac
U.S. Integrity Partners with SB22
U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to SB22
Strategic Partnership with Oddin.gg
Oddin.gg is happy to announce that it has entered a strategic partnership with SB22
SB22 Superbowl Watchparty
We sit back and enjoy the action on the field
Office Tour
Located in the historical heart of Belgrade, in a brand new modern office space, our developers are always in the center of action. Coming soon...
A Day in Life of an SB22 Engineer
We're building a state-of-the-art sports betting app from ground up
AT&T Byron Nelson
Exciting meetings at the famous golf course in Dallas