SB22 Partners with Optimove

SB22, creator of the first fully modular and scalable betting and transactional platform, has partnered with Optimove, the leading CRM Marketing platform.

The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

SB22 is a software development company headquartered in Dallas, Texas, with innovative industry-first immersive betting solutions for the gaming industry

Optimove helps operators manage large-scale CRM marketing frameworks. Optimove allows brands to reach their players with the right message on the right channel by personalizing, orchestrating and scientifically measuring thousands of campaigns sent to hundreds of segments. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every player journey manually.

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